Dr. Martens wanted a tactical and disruptive piece of content to recapture interest in their #standforsomething brand campaign. So we took the idea of a pop up gig to another level and created the first ever Flash Tour – an amazing feat that saw Glasgow crunch-pop duo Honeyblood attempt to play gigs in 6 iconic locations, in one day across London on World Music Day.
After arriving late, and bundling the band into a van, we played across key locations, ducking and diving street officials before completing a roof top finale in Peckham. Die hard fans joined us along the way and the Tour was seeded via film back into the music industry.
Our Flash Tour reached over 14 million music fans on channels including Stereoboard, The Line of Best Fit, Clash and Kerrang.