BRIEF

Our brief from Playstation was to create a 20th birthday event for the PS1, a celebration that 2000 members of staff would remember for another 20 years.

APPROACH

We transformed Tobacco Dock for a one night only live event that transported guests, via a time machine disguised as a dysfunctional lift, back in time through iconic moments in popular culture. From the Nineties to the Noughties and from The Now to the Near Future, guests celebrated in 13 individually themed spaces with Playstation history at the heart of each one.

A constant stream of entertainment hosted by 25 actors meant the guests were exposed to an evening of everything Playstation past and present while being served food and drinks from a choice of 14 bars and 12 food traders.

RESULTS

Guests were surveyed two days after the event and scored the experience an average rating of 4.8 out of 5. Its popularity and success also led to the event being nominated for Creative Event of the Year by Event Magazine at the 2016 Event Awards.  

Sony Playstation Example PD3