We got Safestore thinking about connecting with their customers through a shared love of stuff - not storage - resulting in an uplift in traffic to site of 27% from this time last year.
We helped them to build an emotional story around self storage- creating online content (video, editorial, social, photography, gifs) around 3 hero collectors. We also up skilled the clients internal teams so that they could create complimentary hygiene content without the need for an external agency.
Outreach with bloggers totalling over 8.3 million reach to date with these backlinks strengthening Safestore's SEO ranking - a key measure of success for the campaign - as organic search is a key sales channel within storage. As well as blogger engagement, we also secured significant PR coverage including in lifestyle press including Flux Magazine, Sabotage Times and Entertainment Focus due to the art direction and editorial quality content. This helped Safestore tap into a new audience that they never dreamed of reaching previously.
It inspired the whole business to reconnect with their customers, and now daily stories are shared on social about the customers and their love of stuff.